PREFACE
소비자들이 Category에 관여되어 있는지?
Brand의 기능적 효험을 기억하는지?
광고에 반영된 사회적 이득에 따라 제품을 구입하는지?
소비자들이 다른 압력에 의해 Brand를 전향하지 않고, 특정 Brand에 집중하는지?
HERBAL제품에 관심이 있는지?
HIMALAYA가 어떻게 소비자들로부터 인지도를 쌓
the decreasing prevalence of H. pylori may be playing a contributory role to the increasing prevalence of GERD in these regions
many patients with H. pylori–induced gastritis have involvement of both the antrum and corpus, decreasing parietal cell mass, reducing acid secretion, and elevating gastric pH, which may have a protective effect on the esophageal mucosa in patients susceptible to
Climate change will seriously impact human health
by increasing the incidence of several diseases
Cardiovascular, cerebrovascular and respiratory diseases
Caused by heat waves and air pollution
Gastroenteritis and infectious diseases epidemics
Caused by water and food contamination as a consequence of floods, and disruption of clean water supplies and sewage treatment, after heavy rai
5.2 Drug Delivery System
5.2.1 Advantage of Nano-drug delivery system
By diagnosis, and for treatment, we need enhanced drug delivery system. Drug delivery system of these days is just eat and let it flow through the body. It is not good at efficiency. Because the digestive system sometimes digest and remove the drug before it reaches to the target.
For enhancing the efficiency of drug
2. Value Enhancement
For value enhancement, in the view point of regional development, the result was not that successful. To enhance the created value, the knowledge and technology should be transferred to the region consistently, but most of transnational pharmaceutical companies in Korea including Pfizer have a defensive stand for that.
All pharmaceutical corporations in Korea are the m
1. Introduction
1.1. Background
American Wal-Mart is the number one retailer in the world. Yet, in the Korean market, its performance is not very good. In a recent performance survey, it ranked at fifth outstripped by number one Korean E-Mart in almost every aspect. What made this possible? Is it just the outcome of cultural misunderstanding, or the outcome of different marketing strategies of
Ⅰ. Origins and history
1. Early days
The ILO was created in 1919, as part of the Treaty of Versailles that ended World War I, to reflect the belief that universal and lasting peace can be accomplished only if it is based on social justice. The Constitution was drafted between January and April, 1919, by the Labour Commission set up by the Peace Conference. The Commission was composed of
Ⅰ. Intro
1. The purpose of Studies
Our purpose of this study is find why Wal-mart, even though they are one of the biggest retail stores in the world, had failed in entering the Korean market. We felt especially qualified to researching this project (study) because we could have a chance to match our class studies which we’ve studi
1. Corporate Profile
SAS Institute
SAS Institute is a Cary, North Carolina- based developer of analytics software. It owns the largest market share for advanced analytics and is one of the world's largest private software companies. SAS (pronounced "sass") develops and markets its software (also called SAS), which helps companies gather, store, access, analyze and report on corporate data to a
1. Eagerness to take on new challenge
Nike’s innovative spirit and openness to challenge
Nike's creative and risk-taking culture
4. Satisfying Internal Customers
Employee Satisfaction
Loyalty and organizational commitment
Core Success Factor: Human Resource
Innovative ideas from employees
Focusing on intrinsic rewards
Organizational System
Organizational Struc